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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities by Joana Coutinho De Sousa
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement  Emerging Research and Opportunities


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Author: Joana Coutinho De Sousa
Published Date: 30 Dec 2017
Publisher: IGI Global
Language: English
Format: Hardback::135 pages
ISBN10: 1522548343
Publication City/Country: Hershey, United States
File size: 18 Mb
File Name: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities.pdf
Dimension: 178x 254x 14.22mm::598.74g
Download Link: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities
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